How to Start a Copywriting Agency Business

If you have a passion for writing and want to turn it into a profitable venture, starting a copywriting agency business might be the perfect choice for you. Whether you’re a seasoned writer or just starting out, this guide will provide you with the essential steps to get your copywriting agency up and running.

Running a copywriting agency requires more than just writing skills. You’ll need to develop a plan, establish your brand, set competitive rates, and market your services to attract clients. Additionally, building a portfolio of writing samples and continuously improving your skills are crucial for success in the competitive world of professional copywriting.

Copywriting Agency Business Concept

Key Takeaways:

  • Starting a copywriting agency business requires careful planning and determination.
  • Develop a business plan and establish your brand to stand out from the competition.
  • Set competitive rates that align with industry standards and provide a sustainable income.
  • Build a portfolio of writing samples to showcase your skills and attract clients.
  • Continuously improve your writing skills and stay updated on industry trends.

Basic Requirements for a Copywriting Business

Before starting a copywriting business, there are essential requirements that you need to fulfill. These requirements will help ensure that you have the necessary tools and foundation to run a successful freelance copywriting business.

1. Essential Supplies

To begin with, you’ll need the basic supplies for your copywriting business. This includes a reliable computer or laptop, a high-speed internet connection, and a comfortable workspace. Having the right tools will enable you to work efficiently and deliver quality copywriting services to your clients.

2. Website and Online Presence

In today’s digital age, having a strong online presence is crucial for any business. Create a professional website and showcase your copywriting services. Your website should include a portfolio of your work, information about your skills and expertise, and a clear contact form for potential clients to reach out to you.

3. Financial Considerations

As a freelance copywriter, it’s important to track your business expenses and manage your finances effectively. Consider setting up a separate business bank account to keep your personal and business finances separate. Additionally, explore accounting software or hire a professional accountant to help you with bookkeeping, invoicing, and tax preparation.

4. Legal Requirements

Registering your business and obtaining the necessary licenses and permits is essential to operate legally. Research the local regulations and requirements for freelance businesses in your area. It’s also important to have a contract template in place to protect both you and your clients in your copywriting projects.

Basic Requirements for a Copywriting Business Description
Essential Supplies Includes a computer, internet connection, and a comfortable workspace. These tools are necessary for conducting copywriting work.
Website and Online Presence Create a professional website to showcase your copywriting services and establish an online presence. This will help attract potential clients.
Financial Considerations Track your business expenses, consider setting up a separate business bank account, and explore accounting software or professional assistance for managing your finances.
Legal Requirements Register your business, obtain necessary licenses and permits, and have a contract template to ensure legal compliance and protect both you and your clients.

By meeting these basic requirements, you’ll be able to establish a solid foundation for your copywriting business and set yourself up for success in the freelance copywriting industry.

Choosing Specializations in Copywriting

As a freelance copywriter, you have the opportunity to specialize in various types of copywriting. By focusing on a specific area, you can develop expertise and stand out in the industry. Here are some common specializations in copywriting:

  • Advertising copy: This specialization involves creating persuasive and compelling copy for advertisements across different mediums, such as print, digital, and television.
  • Website content: As a website copywriter, you’ll focus on crafting engaging and informative content for websites. This may include writing website pages, blog posts, product descriptions, and more.
  • Email marketing copy: Copywriters who specialize in email marketing will create persuasive and engaging copy for email campaigns, helping businesses connect with their audience and drive conversions.
  • Social media copy: Social media copywriters craft captivating and concise copy for platforms like Facebook, Instagram, and Twitter. They understand how to grab attention and engage users in a short amount of space.

By choosing a specialization, you can position yourself as an expert in a specific area of copywriting. This can attract clients who are looking for someone with specialized knowledge and increase your chances of success in the competitive copywriting agency business.

The Benefits of Specializing in Copywriting

Benefits Explanation
Expertise By focusing on a specific area, you can develop a deep understanding and expertise, allowing you to deliver high-quality copy that meets the unique needs of your clients.
Higher Rates Specializing in a niche can allow you to command higher rates for your services. Clients value specialized knowledge and are often willing to pay a premium for it.
Targeted Marketing When you have a specific specialization, you can tailor your marketing efforts to target clients who specifically need those services. This can make your marketing more effective and increase your chances of attracting the right clients.
Industry Recognition Becoming known as an expert in a specific area of copywriting can lead to industry recognition and establish your credibility as a professional copywriter.

Choosing a specialization in copywriting can help you differentiate yourself in a crowded market and position yourself as an expert. It allows you to target specific clients and command higher rates for your specialized services. Consider your interests, skills, and market demand when choosing a specialization, and continuously learn and adapt to stay on top of industry trends.

Setting the Right Rates for Your Services

Setting the right rates for your copywriting services is crucial for the success of your business. It’s important to find a balance that is both competitive in the market and reflective of the value you provide to clients. Researching what other freelance copywriters charge for similar services in your area can give you a general idea of the industry standards.

Factors to Consider When Setting Rates

When determining your rates, it’s essential to consider several factors. Firstly, take into account your level of experience and expertise in the copywriting industry. Experienced copywriters typically command higher rates than those who are just starting out. Additionally, consider the complexity and scope of the project, as well as the amount of research and effort required. Keep in mind that projects with tight deadlines or specialized knowledge may warrant higher rates.

It’s also important to factor in your business expenses, such as overhead costs, taxes, and any ongoing professional development or industry memberships. By understanding your costs, you can ensure that your rates cover both your expenses and provide you with a sustainable income.

Factors to Consider Example
Level of Experience 10+ years in the industry
Project Complexity Highly technical content
Business Expenses Office rent, software subscriptions

Hourly Rate vs. Per-Word Rate

Many freelance copywriters charge either an hourly rate or a per-word rate, depending on the project and client’s preferences. Charging an hourly rate allows you to account for the time spent on the project, including research, writing, and revisions. On the other hand, a per-word rate can provide transparency for clients and allows for easier budgeting.

Some copywriters choose to offer both options to provide clients with flexibility. For example, you can offer an hourly rate for projects that require more extensive research or consultation, and a per-word rate for simpler, straightforward projects. By offering choices, you can cater to a wider range of clients and their specific needs.

Ultimately, finding the right balance in setting your rates requires careful consideration of various factors. Remember to regularly evaluate and adjust your rates based on changes in the market and your level of expertise. By pricing your services competitively and fairly, you can attract clients and build a successful copywriting business.

Building a Portfolio of Writing Samples

One of the most important assets for a copywriting agency business is a well-developed portfolio of writing samples. A portfolio showcases your writing skills, style, and range of expertise, and plays a crucial role in attracting and convincing potential clients of your abilities. Whether you have prior copywriting experience or not, creating a visually appealing and organized portfolio is essential for establishing your credibility and professionalism in the industry.

For copywriters with previous experience, gather a diverse selection of writing samples that highlight your versatility and expertise. Include samples from a variety of industries and formats, such as website copy, blog posts, social media content, and advertising campaigns. The goal is to demonstrate your ability to adapt your writing style to different contexts and effectively communicate the desired message to the target audience.

If you’re just starting out and don’t have previous copywriting experience, consider doing spec work. Speculative (spec) work involves creating writing samples specifically for your portfolio, without being commissioned or paid by a client. This allows you to showcase your skills and creativity by creating copy for fictional or hypothetical clients or projects. Make sure to follow industry standards and guidelines when creating spec work, and clearly indicate that these samples were not commissioned by a client.

Organizing Your Portfolio

When organizing your portfolio, consider using a visually appealing online platform or a dedicated page on your website. Structure it in a way that is easy to navigate and visually engaging. Group your samples into relevant categories, such as industry or writing format, and provide a brief description or explanation for each sample. You can also consider including client testimonials or brief case studies to showcase the impact of your work. Regularly update your portfolio with new writing samples and remove outdated or less relevant ones to keep it fresh and focused.

Presenting Your Portfolio

When presenting your portfolio to potential clients, make it easy for them to access and view your samples. Consider providing a direct link to your portfolio in your pitch emails or on your business cards. You can also create a PDF version of your portfolio that can be easily shared via email or downloaded from your website. Remember to tailor your portfolio to the specific needs and preferences of each potential client. Highlight samples that are relevant to their industry or the type of copywriting services they require to demonstrate your understanding of their needs.

Building a strong portfolio requires time and effort, but it is an essential investment in the success of your copywriting agency business. Continuously update and enhance your portfolio, showcase your range of skills and expertise, and provide potential clients with a clear and compelling snapshot of what you can offer them as a copywriter.

Continuous Improvement in Copywriting Skills

As a copywriter, it’s essential to continuously improve your writing skills and expand your knowledge to stay competitive in the industry. Copywriting is a dynamic field that constantly evolves with changing consumer trends and technological advancements. By investing in your professional development, you can enhance your abilities, offer innovative solutions, and attract a wider range of clients.

Learning New Skills

One of the key ways to improve your copywriting skills is by learning new techniques and strategies. Consider taking online courses or attending workshops that focus on specific areas of copywriting, such as SEO copywriting, persuasive writing, or storytelling. These resources can provide valuable insights and practical tips to enhance the effectiveness of your writing and help you achieve better results for your clients.

Additionally, staying informed about industry trends and best practices is crucial for continuous improvement. Read books, articles, and blogs written by industry experts, and follow influential copywriters on social media platforms to gain inspiration and stay updated on the latest developments in the field.

Professional Development

Professional development goes beyond learning new skills. It involves refining your existing expertise, honing your writing style, and staying up to date with industry standards. Set aside time for self-assessment and reflection to identify areas for improvement in your writing. Consider seeking feedback from clients, fellow copywriters, or mentors to gain valuable insights and perspectives on your work. Actively incorporate this feedback into your writing practice to continuously enhance the quality of your copy.

Furthermore, networking with other professionals in the copywriting industry can also contribute to your professional development. Engage with like-minded individuals, join industry groups or associations, and participate in online forums or discussions. These connections can provide opportunities for collaboration, feedback, and learning from seasoned professionals in the field.

Continuous improvement in copywriting skills is a vital aspect of professional growth and success. By embracing a learning mindset, staying updated with industry trends, and actively seeking opportunities for professional development, you can position yourself as a valuable asset to your clients and maintain a competitive edge in the copywriting industry.

Developing a Contract for Client Projects

When working with clients in the copywriting agency business, it is essential to have a well-written contract in place to protect both parties and ensure a clear understanding of the project terms. A copywriting contract serves as a legally binding agreement that outlines the services you will provide, the deliverables, timelines, and payment terms. It also helps manage expectations and prevents misunderstandings or disputes.

copywriting contract

What to Include in a Copywriting Contract:

  1. Project scope: Clearly define the scope of work, including the type of copywriting services, the number of revisions included, and any additional services or deliverables.
  2. Timelines and deadlines: Specify the expected timeline for completing the project and any important milestones or deadlines.
  3. Payment terms: Clearly outline the payment structure, including the total project cost, deposit requirements, and payment schedule.
  4. Intellectual property rights: Clarify who will own the rights to the copy once the project is completed, and whether you retain the right to use the work in your portfolio.
  5. Confidentiality: Include a confidentiality clause to protect sensitive information shared during the project.
  6. Termination clause: Define the conditions under which either party can terminate the contract and the associated repercussions.
  7. Dispute resolution: Define how disputes will be resolved, whether through mediation, arbitration, or legal proceedings.
  8. Signature and date: Both parties should sign and date the contract to indicate their agreement.

It is important to consult with a lawyer to ensure your copywriting contract complies with local laws and covers all necessary clauses. Having a well-crafted contract in place from the start of each project helps establish professionalism, protect your rights, and ensure a smooth working relationship with your clients.

Managing Finances and Invoicing

As a copywriter running your own business, it’s crucial to effectively manage your finances and develop a streamlined invoicing system. By staying organized and on top of your financial responsibilities, you can ensure the financial stability and success of your copywriting agency.

An essential aspect of managing your finances is setting up an accounting system. This will help you track your income and expenses, prepare for tax season, and make informed financial decisions. Choose an accounting system that works for you, whether it’s a cloud-based service or manual tracking in Excel or Word.

Another important aspect is invoicing your clients promptly and accurately. Create professional invoices that clearly outline the services provided, the payment terms, and any other relevant information. Utilize an invoicing software or template to help streamline the process and ensure accuracy.

Invoicing Tips for Copywriters:

  1. Set clear payment terms and expectations upfront with your clients to avoid any confusion or delays.
  2. Include your contact information and preferred payment methods on the invoice to make it easy for clients to reach out and make payments.
  3. Send reminder emails for overdue payments and consider implementing late fees for clients who consistently fail to make payments on time.
  4. Keep detailed records of all invoices and payments received for easy reference and tracking.
Income Expenses
Client A – $1000 Rent – $500
Client B – $1500 Utilities – $100
Client C – $800 Software Subscription – $50

By effectively managing your finances and implementing a streamlined invoicing system, you can ensure the financial health and success of your copywriting agency. Stay organized, communicate clearly with your clients, and keep track of your income and expenses to maintain a thriving business.

Marketing and Pitching Your Services

Marketing and pitching your services is a crucial aspect of running a successful copywriting business. By effectively promoting yourself and showcasing your skills, you can attract clients and generate leads. Here are some strategies to consider:

1. Craft compelling pitch emails:

When reaching out to potential clients, it’s important to introduce yourself and highlight your services in a persuasive manner. Tailor your pitch emails to each client’s needs and demonstrate how your copywriting expertise can benefit their business.

2. Reach out to potential clients directly:

Don’t wait for clients to come to you – take the initiative to contact businesses and agencies that may require copywriting services. Research and identify potential clients in your target industry and send personalized pitches to establish a connection.

3. Leverage your online portfolio:

Your online portfolio is a powerful tool for showcasing your writing samples and attracting clients. Include relevant samples that demonstrate your range and expertise in different industries. Maintain a visually appealing and organized portfolio to make a strong impression on potential clients.

By implementing these marketing and pitching strategies, you can effectively attract clients and grow your copywriting business. Remember to continuously refine and improve your marketing approach to stay competitive in the industry.

Networking and Referrals in the Copywriting Industry

Networking and referrals play a crucial role in the success of a copywriting agency business. Building relationships with industry professionals and clients can lead to valuable connections and a steady flow of projects. Additionally, client referrals and word-of-mouth marketing can greatly enhance your reputation and attract new business.

To network effectively in the copywriting industry, consider attending industry events, conferences, and meetups. These events provide opportunities to connect with potential clients and collaborators, as well as stay up to date with industry trends and best practices. Be prepared with business cards and confidently introduce yourself, highlighting your unique offerings and expertise.

When networking, focus on building genuine relationships rather than simply pitching your services. Take the time to listen and understand the needs of potential clients, and offer value by sharing insights and knowledge. By establishing yourself as a trusted professional, you increase the likelihood of receiving referrals and recommendations from contacts within your network.

In addition to networking events, actively seek client referrals from satisfied customers. Reach out to clients who have had positive experiences working with you and ask if they would be willing to refer you to their contacts. Consider offering incentives, such as discounts on future services or referral bonuses, to encourage clients to recommend your copywriting agency to others.

Benefits of Networking and Referrals in the Copywriting Industry:

  • Opportunities to connect with potential clients and collaborators
  • Access to industry insights, trends, and best practices
  • Enhanced reputation and credibility through word-of-mouth marketing
  • Increased chances of receiving client referrals and recommendations
  • Development of long-term relationships with clients and industry professionals

copywriting networking

Networking Tips Referral Tips
Attend industry events and conferences Offer incentives for client referrals
Introduce yourself confidently and highlight your expertise Reach out to satisfied clients and ask for referrals
Listen and understand the needs of potential clients Provide exceptional service to encourage referrals
Build genuine relationships with industry professionals Thank clients for referrals and express gratitude
Stay up to date with industry trends and best practices Follow up with referred clients and ensure satisfaction

Pricing Considerations for Copywriters

When starting a copywriting business, one of the most crucial decisions to make is determining the right rates for your services. Freelance copywriter rates can vary widely depending on factors such as experience, specialization, and the types of copywriting services offered. It’s important to strike a balance between offering competitive prices while ensuring you can sustain a comfortable income.

Copywriting income potential can range from $25 to over $100 per hour, depending on market rates and expertise. Consider the local market rates in your area, your level of experience, and any overhead fees that need to be covered. By researching industry standards and carefully evaluating your skills and business costs, you can establish a pricing strategy that aligns with your copywriting agency’s goals and provides you with a sustainable income.

Factors to Consider when Pricing Your Services

  • Experience level: Your years of experience in the industry can influence the rates you charge. As you gain more experience and build a strong reputation, you can justify higher rates.
  • Specialization: Copywriters who specialize in specific areas, such as technical writing or SEO copywriting, often command higher rates due to their specialized knowledge and expertise.
  • Overhead costs: It’s essential to factor in all business expenses that need to be covered by your earnings, such as rent, utilities, software subscriptions, and marketing expenses. Understanding your overhead costs helps determine the minimum rates necessary to cover your expenses and generate a profit.
  • Value provided: Consider the value you bring to clients through your copywriting skills. If you can demonstrate a track record of delivering impactful results and driving conversions, you can justify charging higher rates.

As you gain experience and establish a solid client base, regularly evaluate and adjust your rates to reflect your growing expertise and the market demand. Building a profitable copywriting business requires finding the right balance between competitive pricing and fair compensation for your skills and services.

Experience Level Average Hourly Rate
Entry-level $25-50
Intermediate $50-75
Experienced $75-100+

Remember, setting your rates is a strategic decision that should be periodically reviewed and adjusted as your skills and business grow. By understanding the factors that influence copywriter rates and pricing your services accordingly, you can position yourself competitively in the market while earning a sustainable income.

Degree Requirements for Copywriting

While a degree is not a requirement to become a copywriter, having a relevant bachelor’s degree can be beneficial. Employers and clients often prefer copywriters with a degree in fields such as English, communications, or journalism. Completing a degree program can provide you with valuable knowledge, skills, and opportunities to gain practical experience through internships. However, it’s still possible to succeed in the copywriting industry without a degree by showcasing your portfolio and demonstrating your writing skills and expertise to potential clients.

Having a degree in a related field can give you a competitive edge in the copywriting industry. It shows potential clients that you have received formal training and have a solid foundation in writing and communication. A degree program can also expose you to various writing styles and techniques, helping you develop a versatile writing style that can cater to different client needs.

Additionally, a degree program may offer opportunities for internships or cooperative education experiences, which can provide you with real-world copywriting experience and the chance to build your portfolio. These experiences can be invaluable in gaining practical skills, making industry connections, and enhancing your chances of securing copywriting projects.

Pros of Having a Copywriting Degree Cons of Not Having a Copywriting Degree
  • Increased credibility and trust from clients
  • Exposure to various writing styles and techniques
  • Opportunities for internships and practical experience
  • May face more competition from candidates with degrees
  • May require additional effort to prove your skills and expertise
  • Limited access to academic resources and connections

In conclusion, while having a copywriting degree can offer advantages in terms of credibility, exposure to different writing styles, and access to internships, it is not a strict requirement for success in the industry. With a strong portfolio, exceptional writing skills, and a dedication to continuous learning and improvement, you can establish yourself as a successful copywriter, even without a degree.

Exploring the Copywriting Profession

A freelance copywriter is a professional writer who offers copywriting services to businesses on a contract basis. Copywriters specialize in creating compelling and persuasive content for various contexts, including digital and print advertising, website content, blogging, speechwriting, and social media. They play a vital role in helping businesses communicate their brand message effectively and engage their target audience.

As a freelance copywriter, you have the opportunity to work with a diverse range of clients and industries. This profession offers creativity, flexibility, and the ability to work on a variety of projects. Whether you choose to work as a freelancer, in-house for a brand, or with a copywriting agency, you’ll enjoy the autonomy and freedom that comes with being a professional writer.

To succeed in the copywriting industry, it’s essential to have excellent writing skills, a deep understanding of marketing principles, and the ability to adapt to different brand tones and styles. Copywriters must also stay updated on industry trends and consumer behavior to create content that resonates with the target audience. By providing high-quality copywriting services and delivering results for clients, freelance copywriters can establish a strong reputation and attract a steady stream of clients.

Overall, the copywriting profession offers a fulfilling career path for those with a passion for writing and a knack for persuasive communication. Whether you choose to specialize in a specific area or offer a range of services, being a professional copywriter allows you to make a meaningful impact with your words and help businesses achieve their marketing goals.

Table: Pros and Cons of the Copywriting Profession

Pros Cons
Opportunity for creativity and self-expression Competition from other copywriters
Flexible working hours and location Variable income depending on client demand
Diverse range of clients and industries Meeting tight deadlines and managing multiple projects
Autonomy and independence as a freelancer Constantly staying updated on industry trends

The Potential of Running a Copywriting Business

Running your own copywriting business offers a world of opportunities and the potential for entrepreneurial success. As a freelance copywriter, you have the autonomy to control your own time and choose the clients and projects that align with your interests and expertise. By setting your own prices, you have the ability to determine your earning potential and create a business model that suits your financial goals.

Entrepreneurship in the copywriting industry allows you to fully explore your creative potential while honing your writing skills. You have the freedom to specialize in specific areas of copywriting that you are passionate about, whether it’s writing compelling advertising copy or crafting engaging website content. By developing a strong brand and consistently delivering high-quality work, you can attract a steady flow of clients and build a reputable name for yourself in the industry.

One of the key advantages of running a copywriting business is the potential for growth and expansion. As you establish a solid client base and gain more experience, you can explore opportunities to scale your business by hiring additional copywriters or expanding your range of services. By continuously improving your skills and staying up-to-date with industry trends, you can position yourself as a go-to copywriting agency that clients trust and rely on for their content needs.

Benefits of Running a Copywriting Business: Challenges of Running a Copywriting Business:
  • Autonomy and flexibility in managing your own time
  • Ability to choose clients and projects that align with your interests
  • Potential for high earning potential and financial independence
  • Opportunity to specialize in specific areas of copywriting
  • Freedom to scale and expand your business
  • Competition from other copywriters and agencies
  • Continuous need for self-promotion and marketing
  • Challenges in managing client relationships and expectations
  • The responsibility of handling financial aspects of the business
  • Constantly staying updated with industry trends and techniques


Starting a copywriting business can be a rewarding endeavor for those who are passionate about writing and have a knack for persuasive communication. By following the basic requirements, setting competitive rates, building a strong portfolio, and effectively marketing your services, you can pave the way for success in the competitive world of professional copywriting.

Remember, the key to thriving in the copywriting industry is continuous improvement. Stay updated with industry trends, enhance your writing skills, and explore new avenues for professional development. By adapting to the evolving needs of clients and staying agile, you can position yourself as a trusted and sought-after copywriter.

With dedication, determination, and a commitment to delivering high-quality copywriting services, you can embark on a fulfilling and prosperous journey in the copywriting business. So, take the first step, apply these professional copywriting tips, and unlock the door to copywriting success.


What are the basic requirements for starting a copywriting business?

The basic requirements for starting a copywriting business include having a computer, internet connection, registering your business, and purchasing insurance.

Should I specialize in a specific area of copywriting?

Specializing in a specific area of copywriting can be beneficial for attracting clients and increasing your chances of success in the industry.

How do I set the right rates for my copywriting services?

Research market rates, consider your experience level, and factor in all business expenses when determining your pricing strategy for copywriting services.

How important is having a portfolio of writing samples?

Having a portfolio of writing samples is essential for showcasing your skills and attracting clients to your copywriting agency business.

How can I continuously improve my copywriting skills?

Enroll in classes or online courses, such as those offered by platforms like Udemy or Skillshare, to learn new skills and stay competitive in the industry.

Should I have a contract for client projects?

Yes, having a templated contract is important to protect both you and the client and ensure a professional relationship throughout the project.

What is the best way to manage finances and invoicing for my copywriting business?

Educate yourself on small business accounting principles and choose an accounting system that works for you, ensuring you have a process for managing client payments, creating invoices, and tracking expenses.

How can I effectively market and pitch my copywriting services?

Craft compelling pitch emails, reach out directly to potential clients, attend networking events, and ask for referrals from satisfied clients.

How important are networking and referrals in the copywriting industry?

Networking events offer valuable opportunities to meet potential clients and make important connections, while word-of-mouth referrals can greatly contribute to the growth and success of your copywriting agency business.

What can I expect in terms of earning potential as a freelance copywriter?

Freelance copywriters can charge varying rates depending on their experience and market rates, with the potential to earn a lucrative income in the copywriting industry.

Do I need a degree to become a copywriter?

While a degree is not a requirement, having a relevant bachelor’s degree can be beneficial in the copywriting industry.

What is a freelance copywriter and what do they do?

A freelance copywriter is a professional writer who provides copywriting services on a contract basis, creating compelling and persuasive content for various contexts.

What are the advantages of running a copywriting business?

Running a copywriting business offers autonomy, the opportunity to choose clients and projects, and the potential to earn a lucrative income in a constantly in-demand industry.

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