How to Start a Gender-Inclusive Fashion Business

The concept of gender-neutral and -nonconforming apparel has gained popularity in recent years. With half of Gen Z worldwide purchasing clothing outside their gender identity, the inclusive apparel market is rapidly expanding. If you’re interested in starting a gender-inclusive fashion business, understanding the concept and knowing how to navigate this evolving market is crucial.

Key Takeaways

  • To start a gender-inclusive fashion business, have a strong point of view and offer a range of garments that can be worn by anyone.
  • Eliminate the concept of men’s or women’s wear and focus on self-expression.
  • Inclusive imagery, messaging, and product categorization contribute to the success of a gender-neutral brand.
  • Showcase gender-neutral imagery, featuring androgynous models and models of both genders wearing identical outfits, to create a more inclusive and relatable brand image.
  • Tailor inclusive messaging and descriptions, providing actual clothing measurements rather than relying solely on gendered sizes, to help customers make more informed purchasing decisions.

The Importance of Gender-Neutral Imagery in Fashion

When it comes to gender-neutral fashion, incorporating inclusive representation is key. Gender-neutral fashion brands can greatly benefit from showcasing gender-neutral imagery that features androgynous models and individuals of all genders wearing identical outfits. This deliberate representation helps create a more inclusive and relatable brand image, welcoming individuals who identify outside the confines of traditional gender norms.

By challenging the conventional ideas of gender in fashion, designers can attract a wider audience and foster a sense of inclusivity within their brand. Gender-neutral imagery goes beyond just visual appeal; it demonstrates a commitment to breaking down society’s rigid gender norms and embracing the diversity of self-expression.

Androgynous models play a pivotal role in reshaping the fashion industry. They embody a sense of fluidity and blur the lines between traditionally gendered fashion categories. By featuring androgynous models, fashion brands can inspire and empower individuals to embrace their authentic selves, regardless of societal expectations.

This inclusive representation in fashion not only allows consumers to see themselves reflected in the industry but also encourages them to explore and experiment with their personal style. It sends a powerful message that fashion is not limited to a specific gender and that everyone deserves the opportunity to express themselves through clothing.

Benefits of Gender-Neutral Imagery

  • Promotes inclusivity and diversity in the fashion industry
  • Challenges traditional gender norms
  • Appeals to a wider audience
  • Fosters a sense of relatability and authenticity
  • Inspires self-expression and individuality

The visual impact of gender-neutral imagery cannot be understated. By featuring a diverse range of individuals with different gender presentations, fashion brands can create a sense of belonging and acceptance. This representation allows people to see themselves represented in the clothes they wear, ultimately breaking down barriers and promoting a more inclusive fashion industry.

Creating Inclusive Messaging and Descriptions

When it comes to gender-inclusive fashion, inclusive messaging and descriptions play a crucial role in attracting a diverse customer base. By prioritizing inclusive language and providing detailed information, gender-neutral brands can create a more welcoming and informed shopping experience for all individuals.

One important aspect of inclusive messaging is moving away from gendered sizes. Instead of relying solely on labels such as “men’s” or “women’s” sizes, brands should consider providing actual clothing measurements. This allows customers to make more informed purchasing decisions based on their unique body proportions, rather than conforming to traditional gender norms.

Rethinking the categorization of products is also key in creating an inclusive shopping experience. By offering a range of sizes that cater to individuals of all body types, gender-neutral brands can ensure that no one feels excluded or overlooked. A diverse and comprehensive size range demonstrates a commitment to inclusivity and reinforces the brand’s dedication to serving a broad customer base.

Below is an example table highlighting the differences between gendered sizes and gender-neutral clothing measurements:

Gendered Sizes Gender-Neutral Clothing Measurements
Small, Medium, Large Waist: 30 inches, Inseam: 32 inches
4, 6, 8 Chest: 36 inches, Hip: 40 inches
XXS, XS, S Bust: 34 inches, Length: 25 inches

By implementing inclusive messaging and providing gender-neutral clothing measurements, fashion brands can foster a more inclusive and accepting environment. Customers will feel valued and understood, leading to a stronger connection with the brand and a more positive shopping experience.

Overcoming Challenges in the Department Store Market

Department stores present unique challenges for gender-neutral fashion brands looking to position their collections effectively. One of the main difficulties lies in determining the appropriate placement within the store. Gender-neutral fashion is not easily categorized into traditional men’s or women’s sections, which can make it challenging for customers to find these collections.

To overcome this hurdle, one effective strategy is to present gender-neutral collections as a cohesive capsule. By grouping the garments together in a dedicated space, customers can easily identify and access the gender-neutral options. This approach helps to create a clear and inclusive shopping experience.

In addition to a capsule presentation, another way to navigate the department store market is through collaborations with forward-thinking retailers. Partnering with retailers who are open to embracing gender-neutral fashion can provide a valuable platform and increase visibility for gender-inclusive brands.

It’s important for designers to seek out retailers who are willing to take a chance and understand the significance and potential of gender-neutral fashion. By working together, they can create a mutually beneficial relationship that leads to success in the department store market.

Challenges and Solutions in the Department Store Market

Challenges Solutions
Difficulty in determining positioning within the store Presenting collections as one cohesive capsule
Lack of clear categorization for gender-neutral fashion Grouping garments together in a dedicated space
Limited visibility for gender-inclusive brands Collaborating with forward-thinking retailers

Expanding Beyond Niche Markets

Gender-inclusive fashion is not limited to niche markets. In fact, it has the potential to reach a much wider audience by offering gender-neutral jewelry that can be worn by anyone, regardless of gender. Brands like Automic Gold have embraced the idea that jewelry doesn’t have to be gendered, creating pieces that appeal to a diverse range of individuals.

By recognizing that gender-neutral jewelry is not restricted to a specific gender identity, brands can tap into an expanding market for gender-inclusive products. This inclusive approach allows individuals to express themselves authentically and confidently through their choice of jewelry.

Providing products that cater to the LGBTQ community:

One way that gender-inclusive jewelry brands can broaden their appeal is by offering products that specifically cater to the LGBTQ community. Pieces such as nose rings and ear cuffs, for example, can serve as symbols of self-expression and identity. By embracing and understanding the diverse needs of this community, brands can create a welcoming and inclusive shopping experience.

Benefits of Gender-Inclusive Jewelry Expanding Market Opportunities
Allows individuals to express their unique style Appeals to a wider audience beyond traditional gender norms
Promotes inclusivity and acceptance Opens up new customer segments
Encourages self-expression and authenticity Aligns with the growing demand for gender-inclusive products

Embracing gender-neutral jewelry not only reflects the evolving fashion landscape but also contributes to a more inclusive society. When individuals can find and wear jewelry that aligns with their personal style and identity, it promotes self-confidence and a sense of belonging. The expanding market for gender-inclusive products presents opportunities for brands to make a positive impact and redefine the fashion industry.

Redefining Formal Wear for All Genders

Traditional interpretations of formal wear have long adhered to binary gender norms, with tuxedos reserved for men and gowns exclusively worn by women. However, gender-inclusive designers are challenging these stereotypes by creating tailored, non-gendered garments that cater to a wider range of individuals. Kris Harrington, a prominent name in the industry, is at the forefront of this movement.

By offering gender-neutral formal wear options that go beyond traditional expectations, designers like Harrington are reshaping the future of fashion. These tailored non-gendered garments provide a sense of empowerment and self-expression for individuals of all genders, eliminating the need for restrictive and outdated gender norms in formal attire.

Formal Wear for All: Breaking Gender Stereotypes

Gender-neutral formal wear challenges the limitations imposed by traditional designs and promotes inclusivity by offering an array of elegant and sophisticated options for all genders. The focus is on creating garments that are not exclusive to a specific gender, allowing individuals to express their personal style without conforming to societal expectations.

Non-binary individuals, as well as those who do not identify within the gender binary, can now find formal wear that aligns with their true selves. Tailored suits, jumpsuits, and non-gendered evening gowns are just some of the innovative designs that redefine the boundaries of formal wear and pave the way for a more inclusive fashion industry.

Embracing Individuality and Self-Expression

Gender-neutral formal wear offers a platform for individuals to embrace their unique style and express their identity confidently. By defying gender norms, these garments create a sense of liberation, enabling wearers to fully embrace their authenticity.

Designers like Kris Harrington prioritize creating silhouettes that flatter all body types, as well as using high-quality materials that add a touch of sophistication to their designs. This commitment to inclusivity ensures that individuals of all genders feel comfortable and confident in their formal wear, irrespective of societal expectations or limitations.

Benefits of Gender-Neutral Formal Wear
1. Freedom of self-expression for all genders
2. Breaking away from restrictive binary gender norms
3. Inclusivity and empowerment for non-binary individuals
4. Varied options that cater to diverse body types
5. Challenging the fashion industry to evolve and be more inclusive

The Importance of Fitting All Body Types

Gender-neutral fashion should prioritize fitting all body types. It is essential to consider the diverse range of body shapes and sizes when designing gender-neutral clothing. Many gender-neutral garments are fitted on male models, which can exclude individuals with different body types. Designers need to question and challenge traditional sizing approaches to ensure inclusivity for all genders.

Embracing inclusive sizing is a crucial step in creating fashion that caters to diverse body types. This means offering a wider range of sizes, including petite and plus sizes, to accommodate individuals of all shapes and proportions. By embracing inclusive sizing, designers can ensure that gender-neutral garments fit well across different body types, making fashion accessible and comfortable for everyone.

Considerations for Designing for All Genders

When designing for all genders, it’s important to take into account various aspects that can impact how a garment fits different body types. Some key considerations include:

  • Shoulder width: Designers should pay attention to the width of the shoulders, as it can vary significantly among individuals. Providing options with adjustable or broader shoulders can help accommodate different body types.
  • Bust and chest measurements: Taking into account different bust and chest measurements is necessary to ensure that garments fit comfortably. Consider using undergarments like binders or bras that can support different body types without restricting movement.
  • Waist and hip proportions: Designing garments with adjustable or elastic waistbands can accommodate different waist and hip proportions. This allows for a more inclusive fit and ensures that the garment conforms to the wearer’s unique body shape.
  • Inseam and leg length: Consider offering options with different inseam and leg lengths to cater to individuals with shorter or longer legs. This can enhance the overall fit and make the garment more comfortable and flattering for a broader range of people.

Utilizing technology like 3D fashion software can also play a significant role in creating garments that fit all body types. This innovative technology allows designers to simulate and visualize how a garment will look on different body shapes and sizes, providing valuable insights for fitting optimization.

By prioritizing the fit across diverse body types, designers can create gender-neutral fashion that is truly inclusive and accessible. Embracing a range of sizes, considering various measurements, and leveraging technology can empower individuals of all genders to express themselves authentically through fashion.

Embracing Gender Fluidity in Swimwear

Swimwear has long been associated with strict gender norms, but the rise of gender-inclusive brands is challenging these traditional notions. One such brand leading the way is Chromat, which embraces gender fluidity in its swimwear designs. Through collaborations and inclusive collections, Chromat offers swimwear options that defy societal expectations and cater to individuals of all gender identities.

By creating swimwear that allows individuals to feel comfortable and alive in their bodies, gender-inclusive brands are making a significant contribution to a more liberatory and inclusive world. Trans individuals, in particular, often face challenges finding swimwear that aligns with their gender identity. Chromat’s trans-inclusive swimwear designs help bridge this gap and provide options that cater to their unique needs and preferences.

One of Chromat’s notable collaborations was with model and trans activist Leyna Bloom. The collection showcased swimwear that celebrated diverse bodies and challenged the restrictive norms associated with swim attire. This collaboration exemplifies the power of inclusive design to empower individuals and challenge societal expectations.

Trans-Inclusive Swimwear Options

Chromat’s trans-inclusive swimwear options are carefully crafted to provide comfort, support, and a sense of self-expression. These swimwear designs are created with an understanding of the unique needs and experiences of trans individuals, offering features such as chest binding support, adjustable straps, and coverage options that cater to different body types.

Features Benefits
Adjustable straps Allows for customization and a better fit for various body types
Built-in chest support Provides comfort and support for individuals who wear chest binders or have undergone top surgery
Diverse coverage options Caters to different levels of comfort and modesty, allowing individuals to choose what feels right for them
Gender-neutral designs Avoids the use of gendered cuts, patterns, and colors, creating a more inclusive and accessible swimwear option

Chromat’s commitment to trans-inclusive swimwear extends beyond the design process. The brand also actively works to promote body positivity and inclusivity by featuring diverse models who represent a wide range of gender identities and body types. This approach not only provides visibility and representation but also helps individuals feel seen and celebrated in the swimwear they choose.

Chromat’s gender-fluid swimwear designs and collaborations with trans individuals are an important step toward breaking down barriers and creating a more inclusive fashion industry. By embracing gender fluidity in swimwear, brands like Chromat are leading the way in challenging societal norms, advocating for self-expression, and empowering individuals to embrace their authentic selves.

The Journey of a Gender-Neutral Designer

Gender-neutral design is not just about creating inclusive fashion, but it can also be a deeply personal journey for transgender designers. One such designer making significant strides in the industry is Auston Bjorkman. After establishing a menswear line that catered to individuals of all genders, Bjorkman shifted his focus to creating a lifestyle brand that specifically serves the trans community.

Transguy Supply is the brainchild of Auston Bjorkman, a brand that offers a diverse range of products designed to empower and support transgender individuals. From comfortable jockey shorts to chest binders that affirm gender identity, Transguy Supply is dedicated to serving the unique needs of the trans community.

Auston Bjorkman’s journey exemplifies the transformative power of gender-neutral design, transcending the boundaries of traditional fashion to create a space where trans individuals feel seen, validated, and celebrated.

Gender Fluidity on the Runways

Fashion weeks have witnessed a remarkable shift towards embracing gender fluidity on the runways. Designers are breaking free from traditional interpretations of masculinity and actively embracing new ways of dressing that are no longer confined by gender norms. This refreshing movement showcases the industry’s growing recognition and celebration of diverse expressions of identity.

Leading fashion houses like Dior and Valentino exemplify this transformative shift by presenting collections that challenge societal expectations and defy gender boundaries. Through their designs, these brands are paving the way for a more inclusive and progressive fashion industry.

The presence of gender-fluid models and the fusion of traditionally feminine and masculine elements in garments contribute to the redefinition of fashion as a means of self-expression for all individuals, regardless of their gender identity. By showcasing the beauty and power of gender fluidity on the runways, designers are encouraging a more inclusive and accepting society.

Examples of Gender Fluidity in Fashion Shows:

Brand Collection Description
Dior The Dior Spring/Summer 2022 collection challenges gender norms by featuring fluid silhouettes, allowing individuals to explore their personal style beyond traditional binary designations.
Valentino Valentino’s inclusive runway presentations redefine gender boundaries with gender-fluid models walking the catwalk in garments that blur the lines between traditional men’s and women’s fashion.

These examples showcase the progressive stance of high-end fashion brands and serve as an inspiration for the entire industry to embrace diversity, inclusivity, and individuality. By breaking down the barriers of gender norms, designers are encouraging a future where fashion is not limited by societal expectations.

Merchandising Challenges for Gender-Neutral Collections

While progress has been made on the catwalks, the merchandising and sizing of gender-neutral collections continue to pose challenges for the fashion industry. Despite the growing demand for gender-neutral fashion, many brands still heavily rely on traditional gendered merchandising and sizing practices, which can hinder the success of gender-neutral brands.

Merchandising gender-neutral fashion requires a shift in industry norms to create an inclusive shopping experience for all individuals. Instead of segregating clothing by gender, brands need to reimagine their product displays and organization in a way that promotes self-expression and inclusivity. By embracing a gender-neutral approach to merchandising, brands can attract a wider range of customers and demonstrate their commitment to diversity and inclusiveness.

Additionally, sizing remains a significant challenge in the gender-neutral fashion industry. Standardized sizing charts based on binary gender measurements often exclude individuals with non-conforming gender identities or different body types. Achieving gender-neutral sizing requires a thorough understanding of diverse body shapes and sizes, and the development of measurement standards that cater to all individuals.

Overcoming these challenges requires a collective effort from fashion designers, retailers, and consumers alike. Brands need to proactively educate their staff on gender-neutral fashion and ensure they are knowledgeable about the unique needs of their customers. Retailers should create dedicated sections or collections for gender-neutral fashion within their stores, allowing customers to easily find and explore these inclusive options.

The Role of Technology

Technology can also play a vital role in addressing merchandising and sizing challenges in gender-neutral fashion. The use of innovative technologies like 3D body scanning and virtual fitting rooms can help create more accurate and personalized sizing recommendations for customers, improving their shopping experience and reducing returns.

Furthermore, data-driven insights obtained through advanced analytics can assist fashion brands in understanding customer preferences and trends, enabling them to make better merchandising decisions and offer more relevant and inclusive choices.

Retailers Embracing Gender-Neutral Merchandising

Retailer Description
ASOS ASOS has launched a gender-neutral line, ASOS DESIGN, which offers a range of clothing and accessories that can be worn by anyone, regardless of gender. The line features inclusive sizing options and embraces diverse styles.
Target Target has introduced gender-neutral sections in their stores, showcasing a variety of inclusive clothing options. Their commitment to inclusivity extends to their collaborations with gender-neutral designers and brands.
TomboyX TomboyX is a gender-inclusive underwear brand that challenges traditional gender norms. They offer a range of underwear, loungewear, swimwear, and activewear designed to fit a diverse range of body types.

By embracing gender-neutral merchandising and sizing, fashion brands can pave the way for a more inclusive industry that celebrates diversity and empowers individuals to express their true selves through clothing.

The Future of Gender-Inclusive Fashion

The future of gender-inclusive fashion is a flourishing landscape of growth and evolution. As society becomes more accepting and understanding of diverse gender identities, there is a growing demand for gender-neutral garments. This shift is not limited to niche markets; mainstream designers are starting to recognize the importance of inclusivity and are joining the conversation.

However, true gender-neutral designers understand that it’s not just about creating clothing that is labeled “gender-neutral.” It’s about designing clothes that fit all individuals, regardless of their gender. The future of gender-inclusive fashion lies in embracing diversity and creating garments that celebrate and respect every unique identity.

The evolving fashion industry plays a crucial role in shaping the future of gender-inclusive fashion. Designers, brands, and retailers must adapt to the changing landscape and prioritize inclusivity in their collections and marketing strategies. By challenging traditional norms, they can pave the way for a more inclusive and accepting society.

The Benefits of Gender-Inclusive Fashion

  • Inclusivity: Gender-inclusive fashion creates a space where everyone feels seen, represented, and respected. It promotes a sense of belonging and fosters a more inclusive society.
  • Expanded Market: As more people seek gender-neutral clothing options, the market for gender-inclusive fashion continues to grow. By catering to a wider audience, designers can tap into new market segments and increase their reach.
  • Breaking Gender Stereotypes: Gender-inclusive fashion challenges societal norms and stereotypes surrounding gender. It offers individuals the freedom to express themselves authentically, outside the confines of traditional gender expectations.
  • Empowerment: By creating clothing that is accessible and affirming for all genders, gender-inclusive fashion empowers individuals to embrace their true identities and express themselves confidently.

The future of gender-inclusive fashion holds immense potential for positive change. As the fashion industry continues to evolve, it is important for designers and brands to prioritize inclusivity and celebrate the beauty of all gender identities.

Embracing Inclusivity in the Fashion Industry

Inclusivity plays a crucial role in the success of the gender-inclusive fashion movement. Designers have the power to create an ideal world through their designs, one that is utopian, liberatory, and inclusive. It is essential for the fashion industry to challenge and break down the societal constructs and norms that have limited self-expression for far too long. By embracing diversity and creating spaces where everyone feels comfortable and connected with their bodies, we can foster an inclusive fashion industry that promotes progress and acceptance.


Starting a gender-inclusive fashion business requires a strong point of view and a clear understanding of the gender-inclusive fashion business concept. Embracing gender-neutral imagery and inclusive messaging and descriptions are crucial for attracting a diverse customer base. Overcoming challenges in the department store market and expanding beyond niche markets are essential steps for success in the inclusive apparel market.

Designers should prioritize fitting all body types and embrace the idea of gender fluidity in swimwear, ensuring that their designs cater to individuals of all genders. Serving the trans community and breaking down gender norms are important aspects of creating a truly inclusive brand. By doing so, gender-inclusive fashion businesses can shape the future of the fashion industry and contribute to a more inclusive and accepting society.

Embracing inclusivity in all aspects of the business and striving for a utopian, liberatory, and inclusive world are key to the success and positive impact of gender-inclusive fashion businesses. By challenging traditional norms and creating spaces where everyone feels comfortable and represented, these brands can thrive in the growing market for inclusive apparel.


What is the importance of gender-neutral imagery in fashion?

Gender-neutral imagery in fashion is important because it helps create a more inclusive and relatable brand image. By featuring androgynous models and models of both genders wearing identical outfits, gender-inclusive brands can attract a wider audience and challenge traditional gender norms in fashion.

How should gender-inclusive fashion brands prioritize inclusive messaging and descriptions?

Gender-inclusive fashion brands should prioritize inclusive messaging and descriptions by providing actual clothing measurements instead of relying solely on gendered sizes. This helps customers make more informed purchasing decisions. Rethinking the categorization of products and offering a range of sizes can also appeal to a broader customer base.

What challenges can gender-neutral fashion brands face in the department store market?

Gender-neutral fashion brands can face challenges in the department store market when it comes to determining the appropriate positioning within the store. One solution is to present collections as one capsule or partner with forward-thinking retailers who are open to taking a chance on gender-neutral fashion.

How can gender-neutral brands expand beyond niche markets?

Gender-neutral brands can expand beyond niche markets by offering products that cater to a wider audience. For example, brands like Automic Gold offer jewelry that can be worn by anyone, regardless of gender. Providing products that cater to the LGBTQ community can also contribute to the success of a gender-inclusive brand.

How are designers redefining formal wear for all genders?

Designers are redefining formal wear by creating tailored, non-gendered garments. By offering options that go beyond the traditional tuxedos for men and gowns for women, designers can cater to a wider range of individuals and challenge gender stereotypes in fashion.

Why is it important for gender-neutral fashion to prioritize fitting all body types?

It is important for gender-neutral fashion to prioritize fitting all body types because many gender-neutral garments are fitted on male models, which can exclude individuals with different body shapes and sizes. Designers should question how they create and consider the diverse range of body types when designing gender-neutral clothing.

How are gender-inclusive brands embracing gender fluidity in swimwear?

Gender-inclusive brands like Chromat are embracing gender fluidity in swimwear by offering options that go against societal expectations. Through collaborations and inclusive collections, they provide swimwear that allows individuals to feel comfortable and alive in their bodies, catering to a more diverse range of body types.

How do transgender designers contribute to gender-neutral design?

Transgender designers like Auston Bjorkman contribute to gender-neutral design by creating brands that specifically cater to the trans community. For example, Transguy Supply offers a range of products, from jockey shorts to chest binders, emphasizing the importance of serving and empowering the trans community.

How is gender fluidity represented on the runways?

Fashion weeks have shown a significant shift towards embracing gender fluidity on the runways. Designers are moving beyond traditional interpretations of masculinity and embracing new ways of dressing that are not dictated by gender. Collections from brands like Dior and Valentino exemplify this shift.

What challenges do gender-neutral collections face in terms of merchandising?

Gender-neutral collections can face challenges in terms of merchandising due to the fashion industry’s heavy reliance on gendered merchandising and sizing. Overcoming these challenges requires a shift in industry norms and a commitment to inclusivity in all aspects of the fashion business.

What does the future hold for gender-inclusive fashion?

The future of gender-inclusive fashion holds the potential for continued growth and evolution. As society becomes more accepting and aware of diverse gender identities, the demand for gender-neutral garments is likely to increase. Mainstream designers are beginning to join the conversation, but true gender-neutral designers understand the importance of designing clothes to fit all individuals, regardless of gender.

How can the fashion industry embrace inclusivity?

The fashion industry can embrace inclusivity by challenging and breaking down societal constructs and norms. By embracing diversity and creating spaces where everyone feels comfortable and in touch with their bodies, the industry can help shape a more inclusive world. This ongoing effort to create an inclusive fashion industry is crucial for progress and acceptance.

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