How To Start an Organic Juice Bar Business

Are you passionate about health, wellness, and organic products? Starting an organic juice bar business might be the perfect venture for you. Not only can you promote a healthy lifestyle, but you can also create a thriving business in a growing industry. In this section, we will explore the concept of starting an organic juice bar business and the essential steps you need to take to make your dream a reality.

Key Takeaways:

  • Starting an organic juice bar business offers the opportunity to promote health and wellness.
  • It is important to understand the concept of an organic juice bar business and the market demand.
  • Key steps include finding a prime location, developing a business plan, and acquiring the right equipment.
  • Consider franchise options as a potential route to starting your organic juice bar business.
  • Research and analyze the costs and potential revenue of your organic juice bar business.

Learn How Juice Bars Work

Juice bars are establishments that specialize in serving freshly prepared beverages such as cold-pressed juices and fruit smoothies. To gain a better understanding of successful juice bar operations, it is essential to have firsthand experience by either working at a juice bar or conducting market research. By studying the marketing campaigns, menu items, peak times, number of employees, and operating hours of existing juice bars in your area, you can gain valuable insights into running a juice bar effectively.

When conducting market research, pay close attention to the target audience of the juice bars in your area. Analyze their preferences, needs, and purchasing habits to identify ways that you can differentiate your own juice bar and attract new customers. Additionally, observe the competition and determine what sets their juice bars apart from others in the market. This information can be instrumental in developing unique selling propositions and crafting a successful juice bar business strategy.

Understanding Juice Bar Operations

Operating a juice bar requires careful attention to various operational aspects. This includes sourcing high-quality ingredients, maintaining proper sanitation and hygiene practices, managing inventory effectively, and ensuring the efficient operation of juicers, blenders, and other equipment. It is also important to create a welcoming and comfortable atmosphere for customers, as this can significantly impact their overall experience and likelihood of returning.

In addition to the day-to-day operations, juice bar owners must also consider marketing and promotional strategies to attract and retain customers. This includes developing an appealing menu, implementing effective pricing strategies, leveraging social media and online platforms for marketing purposes, and employing customer loyalty programs or memberships.

Aspect Examples
Marketing Campaigns Social media promotions, collaborations with fitness influencers
Menu Items Cold-pressed juice variations, customizable smoothies, healthy snacks
Peak Times Mornings before work, afternoons as a post-workout treat
Number of Employees Varying based on size and demand, including baristas and kitchen staff
Operating Hours Typically open early morning to early evening, but may vary on weekends

By understanding how juice bars work and conducting thorough market research, you can position your juice bar for success in a competitive market.

Create a Budget

When starting a juice bar business, creating a budget is a crucial step to ensure financial stability and success. A well-planned budget will help you estimate and allocate funds for various expenses, from the initial setup to ongoing operational costs. By carefully considering all financial aspects, you can make informed decisions and avoid unexpected financial challenges along the way.

Fixed and Variable Expenses

Creating a budget involves identifying both fixed and variable expenses. Fixed expenses are the recurring costs that remain relatively constant month-to-month or year-to-year, such as rent, utilities, and insurance. Variable expenses, on the other hand, are costs that fluctuate depending on factors like sales volume, seasonal fluctuations, and marketing efforts.

To create an accurate budget, it’s important to consider all potential expenses. Some common expenses for a juice bar business include:

  • Rent or lease costs for the storefront
  • Renovation and construction expenses
  • Purchase or lease of juicing equipment
  • Inventory costs for fruits, vegetables, and other ingredients
  • Staff wages and benefits
  • Marketing and promotional expenses
  • Utilities and maintenance costs
  • Licenses and permits

By carefully estimating these expenses, you can determine the amount of funding required and plan your budget accordingly. It’s also important to set aside a contingency fund to cover unforeseen expenses or any potential variations in sales projections.

Expense Estimated Cost
Rent $X,XXX
Renovation and Construction $X,XXX
Juicing Equipment $X,XXX
Inventory $X,XXX
Staff Wages $X,XXX
Marketing Expenses $X,XXX
Utilities $X,XXX
Licenses and Permits $X,XXX
Total Estimated Cost $X,XXX

By estimating your expenses accurately, you can create a realistic budget that allows for financial stability and growth for your juice bar business.

Write a Juice Bar Business Plan

Creating a comprehensive business plan is essential for establishing and operating a successful juice bar. A well-crafted business plan provides a roadmap for your venture, helping you define your objectives, outline strategies, and secure funding. Here are the key elements to include in your juice bar business plan:

Executive Summary

The executive summary is a concise overview of your juice bar business plan. It should include a brief description of your concept, target market, competitive advantage, and financial projections. This section should grab the reader’s attention and provide an overview of the entire business plan.

Business Description

In this section, provide a detailed description of your juice bar. Explain your vision, mission, and values. Discuss the products and services you will offer, such as fresh juices, smoothies, and healthy snacks. Highlight any unique features or sustainability initiatives that set your juice bar apart from competitors.

Market Analysis

Conduct a thorough market analysis to understand the demand for your juice bar in your target area. Identify your target market demographics, including age, income level, and lifestyle preferences. Analyze the local competition, noting their strengths and weaknesses. Use this information to identify opportunities and differentiate your juice bar.

Organization and Management

Provide an overview of the organizational structure of your juice bar. Outline the roles and responsibilities of key personnel, including the owner(s), managers, and staff. Highlight the relevant experience and qualifications of your management team.

Product Line

Outline your juice bar’s product line, including the different types of juices, smoothies, and other offerings. Describe the sourcing of your ingredients, emphasizing the use of fresh, organic, and local produce. Explain how you will maintain quality and consistency in your products.

Marketing and Sales Strategies

Describe your marketing and sales strategies to attract customers and build brand awareness. Include information on your target market, advertising campaigns, social media presence, and partnerships with local gyms, wellness centers, or community events.

Funding Requests and Financial Projections

Provide an overview of your funding needs, including the amount of capital required to launch and operate your juice bar. Outline your financial projections, including sales forecasts, expenses, and anticipated profitability. Include a detailed budget and a plan for repaying any loans or seeking additional financing.


The appendix is an optional section where you can include supporting documents such as licenses, permits, market research data, resumes of key personnel, and sample marketing materials. These additional resources can strengthen the credibility of your business plan.

By creating a well-structured and detailed business plan for your juice bar, you will have a clear roadmap for success and be well-positioned to secure the necessary funding to bring your vision to life.

Juice Bar Franchise Options

Opening a juice bar franchise can be a great alternative to starting an independent juice bar business. Franchises offer several advantages, including name recognition, a proven business model, and marketing support. By investing in a well-known franchise, you can leverage the brand’s reputation and tap into an existing customer base.

Popular juice bar franchises include Smoothie King, Jamba Juice, Freshii, and Nekter Juice Bar. These franchises have already established a strong presence in the market and have a track record of success. Joining a franchise allows you to benefit from their experience and expertise, reducing the risk associated with starting a new business.

When considering a juice bar franchise, it’s important to carefully analyze the costs involved. The initial investment for opening a franchise can range from $150,000 to $500,000 or more, depending on the brand and location. This includes franchise fees, construction or renovation costs, equipment, and ongoing royalties. Make sure to thoroughly review the franchise agreement and understand the financial obligations before making a commitment.

Juice Bar Franchise Initial Investment Royalties
Smoothie King $300,000 – $750,000 6% of gross sales
Jamba Juice $250,000 – $650,000 5% of gross sales
Freshii $250,000 – $450,000 6% of gross sales
Nekter Juice Bar $232,500 – $416,000 6% of gross sales

Before making a decision, thoroughly research each franchise option and consider factors such as brand reputation, support provided, and the level of control you’ll have over your business. Owning a juice bar franchise can be a rewarding venture that allows you to enter the market with an established brand and increase your chances of success.

Choose the Best Legal Structure for Your Juice Bar

When starting a juice bar business, it is important to consider the legal structure that will best suit your needs. The two most common options for juice bars are sole proprietorships and limited liability companies (LLCs). Each has its own advantages and considerations, so it’s crucial to understand the differences.

A sole proprietorship is the simplest and most common form of business structure. It offers easy setup and low costs, making it ideal for small juice bar operations. However, one drawback is that the owner has unlimited personal liability for any business debts or legal issues. This means that if the juice bar were to face a lawsuit or bankruptcy, the owner’s personal assets could be at risk.

On the other hand, forming an LLC provides more legal protections. An LLC separates personal and business assets, which reduces personal liability in case of lawsuits or financial troubles. This means that only the assets owned by the business are at risk. Additionally, an LLC offers flexibility in terms of taxation options, allowing the owner to choose how they want to be taxed.

Comparing Sole Proprietorships and LLCs for Juice Bars

Sole Proprietorship LLC
Legal Liability Owner has unlimited personal liability Separation between personal and business assets, reducing personal liability
Taxation Personal income tax rate applies to business profits Option to choose how the business is taxed, such as partnership or corporation
Setup and Costs Simple and low costs Additional paperwork and filing fees
Flexibility Less flexibility in terms of structuring and operations More flexibility in structuring and potential growth

Ultimately, the choice between a sole proprietorship and an LLC depends on your specific circumstances and goals for your juice bar business. Consulting with a business attorney or accountant can provide valuable guidance in selecting the best legal structure.

Organize Your Finances

When starting a juice bar business, it’s essential to keep your personal and business finances separate. This not only helps you track your expenses accurately, but also allows you to optimize tax deductions and establish a clear distinction between your personal assets and those of your business.

To organize your finances effectively, it’s recommended to open a small business checking account. Look for a bank that offers low or no fees for small businesses and provides additional services such as lending products and merchant services. By having a dedicated business account, you can streamline your financial transactions and easily monitor your cash flow.

Keeping your personal and business finances separate is especially important if you choose to structure your juice bar business as a limited liability company (LLC). An LLC provides an added layer of protection by separating your personal assets from your business liabilities. This separation can be crucial in case of lawsuits or bankruptcy, minimizing the impact on your personal wealth.

By taking the time to organize your finances and maintain a clear separation between your personal and business accounts, you can ensure better financial management for your juice bar business and set yourself up for long-term success.

Table: Benefits of Organizing Your Finances for a Juice Bar Business

Benefits Description
Better Expense Tracking Separating personal and business accounts helps you accurately track your juice bar business expenses, making it easier to manage your finances and prepare tax reports.
Optimized Tax Deductions Having separate accounts enables you to identify and claim eligible tax deductions related to your juice bar business, potentially reducing your overall tax liability.
Clear Asset Separation If you choose to structure your juice bar business as an LLC, separating your personal and business finances ensures that your personal assets are protected from potential business liabilities.
Improved Financial Management Organizing your finances allows for a clearer understanding of your juice bar’s financial health, making it easier to make informed decisions and plan for future growth.

Choose a Location for Your Juice Bar

When starting a juice bar business, one of the most important decisions you’ll make is choosing the right location. The success of your juice bar will heavily depend on its visibility and accessibility to your target customers. Here are some key factors to consider when selecting a location:

  • Demographics: Research the demographics of the area you’re considering. Look for locations with a high concentration of health-conscious individuals who are likely to be interested in your organic juice offerings.
  • Competition: Analyze the existing juice bars in the area. Look for a location with low competition to maximize your potential customer base. However, keep in mind that some level of competition can indicate a strong market demand for juice bars in that area.
  • Foot Traffic: Look for areas with heavy foot traffic, such as shopping malls, business centers, or health clubs. A steady flow of potential customers passing by your juice bar can significantly increase your chances of success.
  • Accessibility: Consider the convenience of your location for both pedestrians and drivers. Is there ample parking available? Is it easily accessible via public transportation?

By carefully evaluating these factors, you’ll be able to choose a location that aligns with your target audience and maximizes your chances of success.

Table: Popular Juice Bar Locations and Their Features

Location Features
Shopping Malls High foot traffic, convenient parking, diverse customer base
Business Centers Busy professionals, high demand for healthy food and beverages
Health Clubs Fitness enthusiasts, health-conscious individuals, built-in customer base

Table: Popular Juice Bar Locations and Their Features

Decide on the Type of Juice Bars

When starting an organic juice bar business, it’s important to decide on the type of juice bar you want to open. There are two main options to consider: permanent cafes and mobile trucks. Each type has its own benefits and drawbacks, so it’s essential to evaluate them based on your specific business goals and target audience.

Permanent cafes provide stability and build brand recognition. They offer a fixed location where customers can visit regularly, fostering customer loyalty. Permanent juice bars also have the advantage of creating a relaxing and welcoming atmosphere for customers to enjoy their beverages. However, opening a permanent cafe requires a significant upfront investment in rent, renovations, and setup costs.

Mobile trucks, on the other hand, offer flexibility and the ability to cater to different locations and events. They can be a great option if you want to test the market or reach a wider audience. Mobile juice bars also have lower startup costs compared to permanent cafes since you won’t need to invest in a physical storefront. However, operating a mobile truck requires careful planning to ensure you have the necessary permits and licenses, and you may face challenges related to finding suitable parking spaces and navigating local regulations.

Ultimately, the decision between a permanent cafe and a mobile truck will depend on factors such as your budget, target audience, and business goals. Consider which option aligns best with your vision for your juice bar and choose accordingly.

Write a Business Plan for a Juice Bar

Developing a comprehensive business plan is one of the most crucial steps in starting a successful juice bar. A well-structured business plan not only helps you secure funding but also serves as a roadmap to guide your operations and ensure long-term profitability. Here are the important elements to include in your juice bar business plan:

1. Executive Summary

Provide a concise overview of your juice bar business, including its mission, vision, and goals. Highlight the unique selling points and competitive advantages that set your juice bar apart from others in the market. Briefly mention your target market and growth potential.

2. Business Description

Describe your juice bar concept in detail, including the types of juices and smoothies you’ll offer, any additional food or beverage items, and the overall atmosphere and ambiance of your establishment. Discuss your target audience and how you plan to attract and retain customers.

3. Market Analysis

Conduct thorough research on the local market to understand the demand for juice bars, identify your target customers, and analyze the competition. Assess the current market trends, growth potential, and any gaps or opportunities that you can capitalize on.

4. Organization and Management

Outline the ownership and management structure of your juice bar. Provide information about the key members of your team, their roles and responsibilities, and their qualifications and experience. Also, include any partnerships or collaborations that are essential to your business.

5. Product Line

Detail your menu offerings, including the variety of juices, smoothies, and other products you will serve. Explain the ingredients you’ll use, any unique recipes or flavors, and how you plan to source high-quality, organic ingredients. Emphasize any health benefits or specific dietary options you’ll offer.

6. Marketing and Sales Strategies

Describe your marketing and sales approach to attract customers and generate revenue. Outline your pricing strategy, promotions, and advertising methods. Identify your target market segments, such as health-conscious individuals, fitness enthusiasts, or busy professionals, and explain how you’ll reach and engage them.

7. Funding Requests

Clearly state your financial needs and how you plan to fund your juice bar. This may include personal savings, loans, investments, or partnerships. Provide a breakdown of the costs involved in setting up and operating your business, including equipment, licenses, permits, staffing, marketing, and ongoing expenses.

8. Financial Projections

Include financial forecasts and projections for the first few years of your juice bar business. This should include projected revenue, expenses, and profitability. Use market research and industry benchmarks to support your financial projections and demonstrate the viability of your business.

By creating a comprehensive business plan that covers these key elements, you’ll have a solid foundation for starting and growing your juice bar business. Remember to regularly review and update your business plan as your business evolves and new opportunities arise.

Choosing the Right Location for a Juice Bar

When starting a juice bar business, one of the most critical decisions you will make is choosing the right location. The success of your juice bar depends heavily on its visibility and accessibility to your target audience. Here are some key factors to consider when selecting a location:

  • Demographics: Research the demographics of the area to understand if there is a demand for your products. Consider factors such as age, income levels, and lifestyle preferences of the local population.
  • Competition: Assess the competition in the area. Look for gaps in the market that your juice bar can fill. Avoid locations with too many existing juice bars unless you offer a unique selling proposition.
  • Foot Traffic: Choose a location with high foot traffic, such as shopping malls, business centers, or health clubs. The more people passing by, the higher the chances of attracting customers to your juice bar.
  • Accessibility: Ensure that your chosen location is easily accessible to your target audience. Consider proximity to public transportation, parking availability, and ease of reaching your juice bar.

By carefully considering these factors and conducting thorough market research, you can find the perfect location for your juice bar. Remember, the right location can significantly impact the success of your business.

Example Table: Juice Bar Locations in Different Neighborhoods

Neighborhood Demographics Competition Foot Traffic Accessibility
Downtown Young professionals, high income Medium competition High foot traffic Good accessibility
Suburbs Families, health-conscious Low competition Moderate foot traffic Accessible by car
College Town Students, health-conscious Low competition High foot traffic Accessible by foot and bike

Table: Example comparison of juice bar locations in different neighborhoods

By analyzing the information in the table, you can see that opening a juice bar in downtown would provide higher foot traffic and accessibility, but you may face stronger competition. On the other hand, the suburbs or a college town may offer a less competitive market with a specific target audience.

Remember to consider your unique selling proposition and target audience when making location decisions for your juice bar. Finding the right location is essential for attracting customers and ensuring the success of your business.

Create a Menu for a Juice Bar

When it comes to running a successful juice bar, having a well-curated menu is essential. A menu that offers a variety of juices, smoothies, and other healthy options can attract a wide range of customers and keep them coming back for more. Here are some tips for creating a menu that will leave your customers refreshed and satisfied.

Menu Development for a Juice Bar

When developing your juice bar menu, it’s important to consider the tastes and preferences of your target audience. Conduct market research to understand what types of juices and smoothies are popular in your area. You can also look to other successful juice bars for inspiration, but be sure to put your own unique spin on your menu to stand out from the competition.

Include a variety of options on your menu to cater to different dietary needs and preferences. Offer options for the health-conscious, such as green juices and detoxifying smoothies. Don’t forget to include indulgent options like fruit-packed smoothies and refreshing fruit bowls for those customers looking for a tasty treat.

As your juice bar grows, consider expanding your menu to include additional offerings. Consider adding other healthy food options, such as salads, wraps, or açai bowls, to provide a more well-rounded experience for your customers. Regularly assess customer feedback and preferences to ensure your menu remains relevant and appealing.

Table: Sample Juice Bar Menu

Category Menu Items
Juices Green Machine
Carrot Turmeric Elixir
Beet Blast
Citrus Splash
Smoothies Tropical Paradise
Berry Blast
Creamy Green
Protein Power
Bowls Açai Bowl
Pitaya Bowl
Green Goddess Bowl
Mango Tango Bowl
Extras Wheatgrass Shot
Ginger Shot
Protein Boost

Keep in mind that this is just a sample menu and can be customized to fit your specific juice bar’s offerings. Don’t be afraid to get creative and experiment with unique flavor combinations to keep your menu exciting and enticing.

Buy Equipment for a Juice Bar Business

When starting a juice bar business, it is crucial to invest in high-quality equipment that will enable you to produce delicious and nutritious beverages efficiently. The right equipment will not only ensure the smooth operation of your juice bar but also contribute to the overall customer experience. Here are the essential pieces of equipment you will need:

  • Juicers: Invest in high-quality juicers that can extract juice from various fruits and vegetables effectively. Consider centrifugal juicers for high-speed extraction or masticating juicers for slower, cold-press juice production.
  • Blenders: Blenders are essential for creating smoothies and blending ingredients. Look for commercial-grade blenders that can handle the volume and intensity of your juice bar’s operations.
  • Refrigerators: Refrigeration is necessary for storing fresh produce, pre-prepared ingredients, and bottled juices. Ensure your refrigerators have adequate space and temperature controls to keep your ingredients fresh and safe.
  • Cash register/Point of Sale system: A reliable cash register or Point of Sale (POS) system will help you efficiently manage transactions, track sales, and monitor inventory.
  • Bar counter and showcases: Create an attractive and functional serving area with a well-designed bar counter and showcases to display your products and encourage customer engagement.
  • Blender, shaker, and ice machine: These equipment pieces are necessary for creating refreshing and visually appealing beverages, such as smoothies and shakes.
  • Storage options: Invest in proper storage containers and shelving to keep your ingredients organized, easily accessible, and free from contamination.

Remember to research different brands and suppliers to find equipment that fits your specific needs in terms of capacity, durability, and cost. Additionally, ensure that you comply with any local health and safety regulations regarding the use and maintenance of your equipment.

By investing in the right equipment, you can set your juice bar business up for success and create an enjoyable experience for your customers.

Equipment Description
Juicers High-quality juicers for efficient extraction of juice from various fruits and vegetables.
Blenders Commercial-grade blenders for creating smoothies and blending ingredients.
Refrigerators Proper refrigeration for storing fresh produce, pre-prepared ingredients, and bottled juices.
Cash register/Point of Sale system Efficient management of transactions, sales tracking, and inventory monitoring.
Bar counter and showcases An attractive and functional serving area with displays for engaging customers.
Blender, shaker, and ice machine Equipment for creating refreshing and visually appealing beverages.
Storage options Containers and shelving for organized and accessible ingredient storage.

Hire Juice Bar Staff

When it comes to running a successful juice bar, hiring the right staff is essential. Your employees are the face of your business and can make or break the customer experience. Therefore, it’s crucial to find individuals who are friendly, outgoing, and passionate about health and wellness.

Key Qualities to Look for in Juice Bar Employees

  • Knowledge of juicing and healthy ingredients
  • Strong communication and customer service skills
  • Ability to work in a fast-paced environment
  • A positive attitude and willingness to learn
  • Team player mentality

During the hiring process, make sure to thoroughly interview candidates and ask specific questions about their experience and interest in the health and wellness industry. Additionally, consider conducting a practical assessment where applicants can demonstrate their juicing skills and creativity in creating unique recipes. This will help you gauge their proficiency and passion for the job.

Training Juice Bar Staff

Once you have hired your team, it’s important to provide thorough training to ensure they understand your menu, equipment operation, and customer service expectations. Some key areas to focus on during training include:

  • Teaching proper juicing techniques and recipe preparation
  • Explaining the health benefits of different ingredients
  • Training on customer service and handling customer inquiries
  • Instruction on using and maintaining juicing equipment

Continuous training and development should also be provided to keep your staff updated on new menu items, industry trends, and best practices. This will help your employees feel valued and motivated while also ensuring they deliver the best possible experience to your customers.


In conclusion, starting an organic juice bar business requires careful planning, budgeting, and research. By understanding how juice bars operate and conducting market research, you can gain valuable insights into successful operations. Creating a comprehensive business plan that includes elements such as competition research, investment predictions, and marketing strategies is crucial for securing funding and mapping out your path to profitability.

Choosing the right location for your juice bar is essential for attracting a steady flow of customers. Consider your target audience and lease space in crowded places with high foot traffic, such as shopping malls, airports, or health clubs. Additionally, developing a diverse menu that caters to different customer preferences will help you attract a broader customer base and increase revenue.

Investing in high-quality equipment and hiring the right staff are also key factors in the success of your juice bar. The right equipment, such as juicers, blenders, and refrigerators, will ensure you can efficiently and effectively serve your customers. Hiring friendly and outgoing individuals who can provide excellent customer service will help create a positive image for your juice bar.

By following these steps and investing in the necessary equipment and staff, you can build a successful organic juice bar business. Remember to continuously assess customer preferences, adapt your menu accordingly, and stay updated with industry trends to stay competitive in the market. With careful planning and execution, your organic juice bar business can thrive and become a go-to destination for health-conscious customers.


How much does it cost to start an organic juice bar business?

The average starting costs range from $20,000 to $400,000.

What is the average annual revenue for a juice bar?

The average annual revenue ranges from $100,000 to $600,000.

What are the crucial first steps in starting a juice bar business?

Understanding how juice bars operate and conducting market research are crucial first steps.

What should be included in a comprehensive juice bar business plan?

A comprehensive juice bar business plan should include an executive summary, business description, market analysis, organization and management, product line, marketing and sales strategies, funding requests, financial projections, and appendix.

Are there franchise options available for juice bar businesses?

Yes, there are franchise options available for those considering a juice bar business. Popular juice bar franchises include Smoothie King, Jamba Juice, Freshii, and Nekter Juice Bar.

What are the common legal structures for juice bars?

The common legal structures for juice bars are sole proprietorships and limited liability companies (LLCs).

Why is it important to separate personal and business finances for a juice bar?

Keeping personal and business bank accounts separate helps track expenses and optimize tax deductions. It also protects personal assets, especially for LLCs.

What factors should be considered when choosing a location for a juice bar?

Factors to consider when choosing a location for a juice bar include target customers, competition, and accessibility.

What are the different types of juice bars?

Juice bars can be either permanent cafes or mobile trucks.

What equipment is needed for a juice bar business?

Equipment needed for a juice bar business includes juicers, blenders, refrigerators, a cash register/point of sale system, a bar counter, showcases, a blender, shaker, ice machine, and storage options.

How should staff be hired for a juice bar?

Juice bar staff should be hired based on their friendly and outgoing nature, ability to establish a rapport with customers, and provided with training on equipment usage and customer service skills.

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